Victoria Magazine

{ via }

We are honored today to be included in Victoria Magazine. Our Founder, Charlotte Hale, is interviewed and is featured in the Shop Spotlight too! Thank you Victoria Magazine for your kind support of this Plum Pretty Sugar brand.

From Victoria Magazine:

"Wispy florals and lithe silhouettes characterize the aesthetic of Plum Pretty Sugar. Founder Charlotte Hale launched the company in 2009, drawing upon her experience in the luxury-beauty and consumer-product industries to introduce a range of sleepwear, apparel, and domestic wares with a romantic sensibility.

Daywear and accessories extend Plum Pretty Sugar’s signature look into carefree styles reminiscent of leisurely sun-drenched afternoons. Linens, including bedding essentials and drapery, swathe interiors in gossamer prints perfect for summertime. 
Reflecting on her affinity for beautiful things, Charlotte remembers fondly her childhood home, decorated in a mix of blue-and-pink chintz fabrics. Appreciation for loveliness was also nurtured through years of study in ballet, which she says instilled a sense of gracefulness that remains with her today. “I really tried to create a brand that brings forward a breezy happiness and a feminine lifestyle in a heartful way,” she explains. “Plum Pretty Sugar was a process that lived inside me for a long time.”



Anonymous said...

Just lovely

Pin It button on image hover