Rachel Parcell and Plum Pretty Sugar Robe


Rachel Parcell over at Pink Peonies always has the best info. Love her for her fitness finds, her looks and her beauty routines.

This morning she is talking about Vichy's Vitamin C serums... and wearing our robe. Its' our Flutter robe in Heartbreaker. Talk about pretty. Love seeing this girl behind the scenes and doing her girlboss thing.

Shop the robe { here }.

See more of  { Rachel here }.


New Bridesmaid Robes


Our newest bridesmaid robe is Romantic Soul. We brought it forward for our new BHLDN capsule.

It's the prettiest shade with delicate photographic florals.

Get your bridetribe theirs { here }


Plum Pretty Sugar for BHLDN

From our Founder, Charlotte:

Plum Pretty Sugar is the heartbeat of my life. Celebrating it and the team that brings it forward a great honor and a tremendous pleasure. Today is one of those days.

Our new capsule collection for BHLDN is online and in stores. In nearly ten years, it's one of my favorite accomplishments as a company. The capsule includes dresses, gowns, getting ready pieces and honeymoon pieces. It’s the prettiest mix of wearable and thoughtful silhouettes and prints for any bride, bridesmaid or woman. I’m proud of our brand team. Every detail was executed, every deadline exceeded and the result is a flawless execution from beginning to end.

Getting there wasn't easy. It required discipline and a trust in the idea and the work being done. And it demanded by confidence and my intuition.

I'm reminded today that good things come with layers and layers of intentionality, all part of a bigger, better story.  

I'm grateful, I'm honored and most of all, excited.

(P.S. Urban Outfitters is the parent company of Anthropologie, Free People, Terrain and BHLDN.) 


Real Wedding and Bridesmaids


Adria wore our Honor Dress in Dusk as her bridesmaid dress at her best friends wedding. We can't get enough.

Shop { here }.

Photos by Michelle Lyerly.


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