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When BHLDN was introduced three years ago, it was love at first sight for this Plum Pretty Sugar brand. We longed for everything in the shop. A beautiful assortment of wedding and bridal apparel and accessories and from their sister shop, Anthropologie, everything took our breath away. We blushed at the dream that one day Plum Pretty Sugar could be a part of their exquisite assortment. And so when it did, our cheeks rosied and our hearts filled up madly with grace and wonder and incredible gratitude.

Our BHLDN collaboration is our fourth collection. It features delicate hand-painted blooms on soft cotton voile. The collection features three prints, Viviette Meets A Lark, Calliope Beneath the Stars, and Imogen Whisked Afloat.

When BHLDN created this (above) beloved little watercolor featuring our bridal robe, our hearts melted.

If you haven’t yet taken a peek at our BHLDN collection, a little link { click here } to help make your way.

If you are not familiar with BHLDN, a little bit about them from their LinkedIn page:


-Wedding, event and special occasion apparel, accessories and decor.
-An understated word with significant meaning charmed us. And so began, BHLDN.
-Inspired by the Dutch word for “to keep,” as well as countless tales from family and friends of the extraordinary weddings they’d been part of, we began dreaming up something new.
Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist.
We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give a bride that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.
But it goes beyond the dress. Our goal, and the reason we drape, fold, bustle, and stitch, is to start a conversation with our customer—to build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie. BHLDN’s story is unfolding; and we’ll look to our customer for cues and guidance going forward.
There are no checkboxes. No fill-in-the-blanks. On the contrary, we think a moment should be as layered and dimensional as the woman standing within it.

To read more about Plum Pretty Sugar and BHLDN, take a peek at more posts below:


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Anonymous said...

Such beautiful watercolor prints!

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