PPS Couture


We are thrilled to debut PPS Couture, an intoxicating new collection of handcrafted gowns, featuring ethereal floral prints upon flowing, feminine silhouettes. Each gown is made in the USA using delicate chiffon and stunning silk. 

PPS Couture captures elegance and classicism with a modern whimsical twist. Special details such as pockets, detachable sleeves and hand-draping make PPS Couture both alluring and remarkably unique. 
“This is really a special moment for Plum Pretty Sugar. I am thrilled to be expanding our brand and embarking on this new chapter. Plum Pretty Sugar and PPS Couture are my heart,“ said Founder and Creative Director, Charlotte Hale. “I am both excited and gosh, really over the moon, to share these stunning beautiful new gowns and debut PPS Couture.”
PPS Couture features four beautiful silhouettes, each available in four delicate prints, that can be combined together for an enchanting bridesmaid grouping or worn alone for any special occasion.
Silhouettes include:

·         The Billy Gown: Billy is whimsical and beautiful, inspired by rhythm, music and a delicate 

·         The Charlie Gown: Charlie is floaty, light and inspires elegant, angelic fun. It is the perfect  
          combination of a pretty structure with a gentle, ethereal flow. 

·         The James Gown: James is romantic, quixotic and subtly mysterious, inspired by great  
          novels and grand couture. A gown that is passionate and evokes enchantment. 

·         The Ryan Gown: This romantic gown is inspired by ballerinas. Ryan is handcrafted from soft, 
          flowy silk and silk chiffon, and artfully embellished with delicate silk ruffle details.

Floral printed colors include: Orchid, Cerulean, Petal and Shell.

PPS Couture gowns are priced from $380, and are available for purchase at www.PPSCouture.com

Inspired by the idea of an easy-living lifestyle, Charlotte Hale founded Plum Pretty Sugar in 2009 and PPS Couture in 2015. Plum Pretty Sugar brings breezy happiness, cozy comfort and effortless chic to apparel, adornment and interiors. Dreamily imagined, the brand features giftable, gorgeous silhouettes in whisper-soft fabric in enchanting Garden of Eden-inspired palettes.

Photography: Jose Villa
Styling: Type A Society
Hair and Makeup: Nyrie Beauty



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